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The SEO Guide Training Center
Introduction to the SEO Training & Education Center
Here You can learn all about the strategy and tactics of search engine optimization. Also through this resource you can explore all the in's and out's of each seo strategy and approach. We provide important information that pertains to the levels and nature of risks that you carry by incorporating each type of seo practice or tactic. This way you can weigh the potential down side against the potential benefits of different seo processes and approaches. This allows you to make an informed decision of how to move forward with your seo plan and strategy.
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SEO Platforms and Playing Fields
Search engine optimization takes place on three fronts. A good way to conceptualize this is to think of each front or platform as a virtual playing field or location.
First and mot essential.
Second and most influential, but less essential. Offsite optimization is how the number one listed sites become the top listing, however sites are not penalized for not focusing on this aspect as they would for neglecting the onsite optimization which will almost certainly have negative effects on your search placement
This is tricky to label as effective or not effective. The best way way to address this arena of search optimization is on a case by case basis. For instance any site that has the ability to keep visitors coming back and back for more such as a FaceBook.com or YouTube.com then this where you are going to want to spend the initial advertising budget. This is the exact opposite if you consider a informative, all purpose site such as About.com
The search engines respond to this aspect of optimization by considering the type in traffic that a site receives. For instance if you advertise your url in a New York News Paper and then during that period your site starts getting tons of type in traffic from people seeing the advertisement and then going to the computer and typing it in directly then after a while search engines will interpret this as a sign of quality traffic and this has a positive effect on your search rankings, which by the way is commonly referred to as "Google Juice" by the blogging and search engine enthusiasts.
Different Sectors of seo:
Pick a Hat: Your SEO Style
Search engine optimization has two classes or as insiders refer to them "hats" of process or practice. The first White Hat Optimization, is the "Good" version. The others referred to as Black hat Optimization, and is considered the taboo or "Bad" type of seo.
It is extremely important that all website owners know the difference between white hat optimization and black hat optimization.
Learn More about these two practices and the important differences:
- White Hat SEO Tactics -
The seo style that won't get you black listed but at the same time you are going to be busy for a long... long... time.
- Black Hat SEO Tactics
This SEO style is as close to heroin as internet marketing and seo gets. These practices annoy users and are risky in terms of the high probability that your site and efforts will be black listed, but just the same the results of this practice are instant or as instant as is possible.
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