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Page Rank Variables

Understanding how a search engine works and even further how a search engine ranks the ordered listings of any given key word is very important to any person spending time, money, and or other resources towards seo efforts.

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How do Search Engines Calculate Page Rank and Listing Order for Search Results?

Number of incoming links

Quality of incoming links

URL Name

Meta tags

Relevance of site content

Size of the site

Use and interaction of users with the site

Organization of the site

How the site advertises and more specifically where does traffic originate.

Is the site traffic high quality or is the site traffic the result of spamming and paid viewing

How old is the site

Records of complaints

Brand name

Design

Is it User and Bot friendly

We Can Only Speculate

Again the exact equation is unknown, but the one consistent concept or advice that search engines such as Google give to publishers and website owners is to create and design sites with the human user in mind and in focus. Websites are made for your audience first. If a site is made exclusively for search engines then it may be penalized.